IBIS & Bengal Warriors
Ibis is a French budget premium hotel chain that is expanding it’s presence in India.
To drive awareness around the brand they partnered with the Bengal based Pro Kabbadi League franchisee, Bengal Warriors.
Our role was to develop a creative route to market this partnership.
The core idea was to position ibis as a hotel where even the toughest travellers choose to end their days because of the comfort it offers. We did this with the Even Warrior Snuggles campaign.
We also had to activate the partnership leveraging Bengal Warrior’s Chief Motivation Officer and TV celebrity Akshat Singh. We focussed on Ibis’s 15 minute service guarantee (even for when a kid is given a free hand to ruin the room) where they resolve anything that a guest requests them to within 15 mins.
The campaign was primarily activated online and reached an audience of over 6 mn people with media coverage in Sportskeeda, Story Pick and Mad Over Marketing.