Rasta & Hokey Pokey
Hokey Pokey makes great quality premium ice-cream.
When Rasta began working on Hokey Pokey in Feb of 2013 Hokey Pokey was primarily parlour based ice-cream brand localised in Mumbai and targeting children.
Rasta repositioned Hokey Pokey to target young urban women with a liberal attitude. We adopted the “Let Go” philosophy.
To do this Rasta revamped Hokey Pokey’s entire identity across it’s retail presence. We also worked on the design of a uniquely shaped packaging that would stand out at retail. Rasta also proposed a niche event strategy for Hokey Pokey to engage with it’s core audience.
We also facilitated the Hokey Pokey NH7 syndication (among others) where a limited edition Weekender Mix which is now in it’s second year.