Epigamia is a Greek Yogurt brand that has taken the yogurt shelves in India by storm.
At Rasta, we are responsible for their Brand Strategy, Innovation,Syndication and Digital Marketing.
We are constantly working on creating more brand love using interesting engagement drives such as #SteadyHeads and product placements in the recently launched web series What the Folks.
The social media campaign ‘YOGART’, invited followers to create and showcase a food art with Epigamia yogurt. The enthusiastic response of audience, in turn, motivated us to employ the theme and essence of YOGART as a creative tool for our various compositions for the brand and also execute another campaign – ‘YOGART – tasty type’, which was YOGART with typography.
We are also working on the long term Brand Vision in line with which they can expand their portfolio further to become a stronger FMCG brand.