Novora

Disrupting the medical gear industry

Brand Strategy | Brand Identity

Novora is a medical gear brand with the mission of disrupting the medical gear industry.

While working on the strategy and identity we quickly realized that there are multiple stakeholders in the medical business. While patients are often recipients of care, the comfort of medical workers is often overlooked.

Their jobs are 24/7 and as stressful as top athletes. In other words Medical gear is in fact performance gear. And Novora was addressing this through patented textile used in their gear.

Then there was the human side of the medical profession. Who wants to look shabby while at work? Not a doctor! yet the scrub industry short changes them with shabby ill fitting scrubs.

Novora and the brand personality we articulated addresses that too. The Novora scrubs are excellent fits and available in multiple colors.