For the love of ‘gud’ strategy.
Almond House, a 30 years old sweet shop from Hyderabad is modernising and launching sub brands.
They approached us to develop first of its kind healthy packaged food products.
Almond House approahed us with a proposition which we had to name and design a brand around.
Greater Gud has been developed to bring together the goodness of jaggery and greatness of healthy and nutty ingredients. We collaborated with the founding team on brand strategy, tone of voice and a visual identity that communicated the goodness and ease of experience.
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