Plush is a premium fem-care brand that makes sanitary pads from 100% US Cotton. They have curated a box with heavy flow pads, light flow pads, panty liners, intimate wipes and a carry pouch.
We, at Rasta are responsible for Brand Strategy, Innovation, Content and Digital Marketing & Production.
Within 3 days of launch, Plush surpassed their expectations in terms of order requests and number of followers for the month.
Rasta positioned Plush to target urban women with a liberal attitude.
We’re building a property called #BloodSisters where women understand and back women and we are working on building this community through offline and online activities.
We’re doing this through content that will challenge prejudices. We collaborated with women entrepreneurs for a Rakhi just for women and conceptualized online as well as offline strategies to promote the community.
We helped them curate a special launch box for the initial sampling. It was so popular among the influencer community that they decided to retail it on their site as a limited edition gift box.