Rasta proposed Hokey Pokey, the ice cream brand, to see a potential market in young women. Thereafter, we went ahead to revamp their identity, that is everything from their logo to packaging designs, for the new identified TG. All of it had to be versatile enough for all their flavours to look good on ice cream tubs, online media and retail. We finalised on three logo designs. One single colour logo made with their signature pink colour and then two and three colours variations, amalgamated with similar bright tones. The fonts were as diverse as their offered options and illustrations as funky as their customers.