This was a full-stack brand identity project where we constructed a future youth brand from scratch. Gobbly is a mobile enabled vending machine that is coming to your offices and colleges soon. Right from naming it to giving it a friendly Dino as a mascot, to designing the core assets such as refrigerator units, app and packaging design. Specifically, the scope included: Naming, Logo, Identity Design, Packaging Design, Retail Design, Website and App Design, “How to Gobbly” animated video The identity is young and vibrant and the name is 2 syllables. The tone of voice is friendly but not cartoonish even though Gobbly is in fact, a food-loving dino.