Rasta built complete identity of the dating site, an online first brand, Frivil, now acquired by shaadi.com. As their audience was online, so was our attention & effort. From the very first brick of their core logo, we did all of their illustrations, app designs. The logo is preppy and dynamic with F in the limelight. For a generation seeking variety, different colour combinations hit the bullseye. We also came up with the overall look of their product itself that was dominated with a softer shade of pink to seem inviting to the youth. We took the liberty of interchanging the usage of the word ‘Frivil’ as both noun and verb, for the brand to effectively stand out as a trendsetter from their close competitors.