For a company that has added immense convenience and dynamism in the OOH media market, by enabling digital access for their clients to manage/book ad spaces, we suggested that the world know them as ‘Dillboard’. Along with this name, Rasta was also responsible for the logo and the basic website design. The letters of the name dillboard are enclosed in a rectangle, signifying its resemblance to the traditional billboard. The website had to have a direct and no nonsense design. Something that doesn’t beat around the bush and takes the user straight to the details of what and how. Hence, we proposed a minimalistic design with the base colour being same as the colour of the logo, i.e. subtle pink in gradient as well as solid form, with occasional highlights of sky blue for attention and pop up effect.