A CREDIT CARD that Entertains
Times Internet in partnership with HDFC has launched a card called Times Card with the customer promise of being the best credit card for those who spend a fair share on entertainment. In other words a card for the young in their mind.
At Rasta our responsibility has been to develop the brand strategy and campaign design to communicate this proposition.
We’ve worked on 2 national campaigns across media.Year #1 our focus was to communicate the entertainment proposition directly. This year we are doing it by engaging online celebrities via a campaign that flows through all media – traditional and non traditional. It’s #SoFun.
http://www.bestmediainfo.com/2015/09/times-card-wraps-up-mumbai-metro-in-its-colours/Visit the Project