ESPARK – VIRIDIAN: THE ACCELERATOR FOR STARTUPS
Espark – Viridian is a sector-agnostic accelerator for early and growth stage startups. It’s a joint venture between Entrepreneurial Spark, UK, and Viridian Ventures, India.
At Rasta, our responsibility was to create the brand identity, develop brand strategy and campaign design.
We have influenced the proposition from a year long intake program to a cohort model. 2 national campaigns were run at a gap of 6 months. The campaigns were digital & did involve tie-ups within the startup ecosystem across 4 cities where VeSpark had centres. They lead to over 200 applications and 20 startups joining the accelerator. The accelerator itself is now expanding into newer cities and introducing student entrepreneurship and virtual acceleration programs.