Anything For Our Guests
When we were introduced to the French Hotel chain Accor it was with the reputation of understanding the IPL & also strong capabilities in Brand Strategy.
AccorHotels was Hospitality partners to Delhi Daredevils and wanted to leverage the partnership for umbrella brand Accor and sub-brand Novotel.
Rasta was responsible for the ideation and execution of a 360 degree campaign for this partnership.
We made the players play cricket in the lobby of a 5 star hotel, created viral content around World Cup winning Carlos Brathwaite, made the Delhi team run for a social cause and recorded them learn how to surf on a Vizag beach courtesy Accor even got the iconic Rahul Dravid interested in our going about for a bit.